Posted by jane in BlogMay 3rd, 2012 | No Comments
How many times have you met someone at a party and, for want of any other small talk, asked them what they do for a living? Right, we all do it, it helps break the ice. But equally, how many times does your companion ramble on about doing this and that, and quite a few other things too, and when you probe a little further and ask who, in the main, are his clients or customers, says ‘Oh, just about everyone, really’.
Is this the way to engage your audience? Is this likely to lead to new or enhanced business? Absolutely not.
But it’s lamentable how many people, in a business...