Media Relations Media relations is an important tool of marketing. Editorial coverage for your product or service conveys invaluable third party endorsement that no amount of money can buy. At à propos we carefully research and identify those areas of a client's business which will translate into editorial coverage. We advise on when a media relations campaign is likely to achieve the objectives or whether other communications tools need to be deployed. Our knowledge of the media - print, broadcast and electronic - is exhaustive, as are our individual contacts within each sector. We ensure that all messages are delivered in the style and format corresponding to the needs and expectations of that medium. This is why we can consistently ensure that our clients messages appear in their key titles, reaching their the target audiences. The By-Line
There is any number of specialist journals which welcome technical and semi-technical articles on niche subjects. The publication of these articles confers authority on you and your company. At à propos we will negotiate the commissioning of these features and ghost-write them in an editor-friendly way to ensure you receive maximum exposure and kudos.
The Press Office
From our west London offices we undertake the Press Office function for a number of clients, providing journalists with one stop for information, literature, photographs and samples. Press visits
Invite the right journalist to visit your
offices or factory, ensure the people he meets, processes he sees
and information he takes away are relevant to his readership and,
hey presto!...favourable coverage follows. à
propos puts together press visits
which ensure the company written about is yours.
Electronic communications
Websites, newsletters, on-line surveys, CD Roms,
interactive presentations – we offer them all. And we’re
getting around to blogs and podcasts.
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