Public Relations

The publicity mix is broader today than ever. PR encompasses a wide range of disciplines targeting many differing audiences:

Media relations ­ targets readers of trade, business, consumer and national print, broadcast and electronic media

Corporate activities include brochures, web sites, literature

Special events comprise openings, launches, corporate hospitality, exhibitions

Employee relations may include newsletters, information updates, briefings

Trade relations encompass dealer/distributor support

Seminars and conferences require organising, scripting and executing

Crisis management needs to be addressed in the case of industrial action, product withdrawal or other emergency

At à propos we devise carefully costed and closely targeted campaigns, utilising the most effective tools for the job, reaching your key audiences with the messages you want to deliver.